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Branding's biggest failing: the name

Updated: Dec 23, 2018

I love the name Drunk Shrub. I think it's funny and has the propensity to catalyze an interesting conversation. But I get it. It doesn't clearly articulate that it's a no-proof concentrate.


I wanted my Muslim and Mormon friends to feel comfortable around the brand, and immediately recognized that the name creates a false barrier.


It is a personal point of contention - address my failing and change the entire brand or figure out a way to make "Drunk Shrub" synonymous with "religion compliant".


As an individual, I'm always in solidarity. I am learning how to communicate that the brand is too.

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